Selecting product ranges is a complex process with several decision points. We can help with your sales analysis, understanding current trends in the market, structure a product range and help you manage your stock and sales budget.
Product Strategy and Planning can be tailored to your needs and the level of support you require. Our menu of services for range planning are listed below.
- A detailed sales and margin review by product type, brand, size and other key variables
- Range strategy including the mix of brands; core stock versus seasonal stock; size runs; price points and stock investment recommendations
- A reference framework on what to buy, or a complete product selection proposal including what should be discontinued, retained, or introduced for the new season. Recommendations take into consideration balancing pre-order commitments with replenishment plans, pre-order margin benefits, cash flow requirements and exposure to stock risk
- To make a fully informed decision on what you’re buying you need to have a proposed trading plan of how you will sell through in store /online before you place your order. Our trading strategy will include elements such as pricing, promotions, merchandising, services, events, POS, linked sales, website content, web trading, staff training needs, marketing campaigns
K Hulse Consulting 